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  • Why listening to your clients is key to growing your company
    22 June 2017, 9:53 pm

    Philip Lang, the Co-founder and COO of TripleMint, a technology-enabled real estate brokerage based in New York City, knows that to start a company you have to ask yourself: "Who is going to buy my product? Who is my target market? How do I reach said market?" ... ...Read more
  • FSBO platform Homie gets broker license after investigation
    22 June 2017, 9:02 pm

    A Utah FSBO platform that has roiled local Realtors has reportedly acquired a broker license, in part due to an investigation by the Division of Utah Real Estate. Real estate startup Homie, which recently closed a $4.5 million funding round, uses proprietary technology and attorneys to serve sellers ...Read more
  • How to use PR to become a local real estate expert
    22 June 2017, 8:31 pm

    DENVER -- "If you want to be found online, you have to share what you know." That was advice that Molly McKinley, executive vice president at Relola, shared at the Real Estate Webmasters Summit (REW Summit) in Denver this morning ... ...Read more
  • Zillow wins bid to slash multimillion-dollar VHT photo copyright verdict
    22 June 2017, 5:22 pm

    Looks like real estate giant Zillow Group may only be on the hook for half of a copyright infringement verdict awarded to real estate photography firm VHT earlier this year ... ...Read more
  • How this brand-new indie broker is differentiating himself through a visionary office space
    22 June 2017, 4:54 pm

    If you were an experienced real estate agent looking to set up shop as a new independent brokerage, what would you do to set yourself apart from the crowd? If you're Troy Palmquist, who works in the high-end Santa Monica, California, real estate market, then you create an office space that makes pass ...Read more
  • Master Lock targeting real estate agents with digital lockbox
    22 June 2017, 4:38 pm

    Master Lock recently announced the launch of its new Bluetooth Lock Box, which "allows users to grant access to their property at anytime from anywhere through the use of their smartphone device," the company said. The product, available in a portable ($172.50) and wall-mount ($162.50) version, is ...Read more
  • How to write a buyer offer letter that will close the deal
    22 June 2017, 8:30 am

    From this point forward, I will be encouraging my buyers to honor their audience before telling their story. This will enhance the emotional connection and possibly win the bid ... ...Read more
  • 3 types of content that will help you stand out from the herd
    22 June 2017, 8:09 am

    There are plenty of options that give brokerages an edge in creating content. I'm talking about more than just email blasts, postcards and newsletters. I’m going to walk you through three types of content that are hardly used in real estate, but can create a difference between you and your competit ...Read more
  • 3 tips for converting online real estate leads into clients
    22 June 2017, 7:30 am

    So you have an online lead, now what? Once you do receive a response to one of your online campaigns, you might find yourself on a slippery slope when it comes to responding and monetizing. The strategy below has worked successfully for my clients and me ... ...Read more
  • How do you relaunch a listing that hasn’t sold with other agents?
    22 June 2017, 7:15 am

    A large part of our business involves selling houses that other real estate agents haven’t been able to sell. Sellers get fatigued, so the most important thing to remember is that we are here to be of service to them. If that means you need to stand your ground to get changes made in order to help ...Read more